Real estate is missing an opportunity to reach qualified buyers

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Real estate is missing an opportunity to reach qualified buyers

by Rob Chrane
Feb 2

inmanAfter decades of operating on the day-to-day transactional side of this industry as an agent and lender, I now enjoy a unique vantage point where the housing industry intersects — real estate, mortgage lending, quasi-governmental housing agencies, policymakers and nonprofit organizations, and, of course, the homebuyer. My observations over the past five years have reinforced some of my long-held beliefs while challenging and even altering others.

First, what hasn’t changed is my respect for real estate professionals who make an honest living in this crazy business. What has changed is my appreciation of how difficult it is for many people and organizations to shake outdated perceptions when opportunity calls.

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